G01 / graphic
Visual identity / Primary markA visual identity and retail communication project for Cosy Camp, a Melbourne-based outdoor retailer built around comfort, community and approachable adventure. The system pairs a shelter-like mark with a calm neutral palette and clear typography, carrying the brand from digital touchpoints into the Knoxfield showroom and outdoor events.
FEIF StudioThe identity begins with Cosy Camp’s central promise: making time outdoors feel warm, accessible and well prepared. A simple shelter-and-campfire mark gives the brand an immediate outdoor cue while keeping the tone friendly rather than technical.
Soft neutrals, generous spacing and direct typography create a visual system that can move across signage, product communication and digital retail. The restrained framework leaves room for the colour, texture and variety of the camping equipment itself.
The brand comes to life across the Knoxfield showroom, hands-on starter camps and community events. Each touchpoint connects product knowledge with a more social idea of outdoor life—comfortable, practical and shared.
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